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Topic: direct marketing
Definition:

  • marketing via a promotion delivered directly to the individual prospective customer

    Related tag cloud:

  • marketing
  • advertising
  • direct mail
  • telemarketing
  • database marketing
  • mailing lists
  • email marketing
  • direct response
  • internet marketing
  • public relations
  • design
  • online marketing
  • crm
  • direct marketing agencies
  • e-commerce
  • mailing
  • lead generation
  • copywriting
  • email
  • internet
  • pr
    • Resources:

    The Direct Marketing Association
    Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for favorable laws and regulations.
    http://www.the-dma.org/

    Direct Marketing Association (UK) Ltd
    Trade association offering lobbying, events, research, and development. Includes membership directory, with links to websites.
    http://www.dma.org.uk

    DMA Consumer Assistance
    This site provides information and tips about shopping and rights as a consumer. Provides consumers a way to opt out of telephone, mail and e-mail contact lists.
    http://www.dmaconsumers.org/